Studio Update Week 10

Tuesday Feedback from lecturer

During this lesson, we had a consultation with the lecturers about the companies we had chosen. This is the feedback stated for each company

The Art Faculty

- how we can change the close loop system

- Who would benefit

- How to change the journey, is that a need

- Audience can learn about the journey

- Learn how path light works, and how it creates a pathway for autistic people

- Is it sustainable for the Autistic people daily life

- look at the larger picture

Timezone (potential)

- no replay, no reason to go back

- bring back the idea of people playing together (different ages and different generations)

- Bring back competition or community

- the resurgence of arcade culture instead of dying

- Understand SG arcade culture

Monster Energy

- difficult to work with because it’s product oriented

- hard to research as well

Based on this feedback, we decided to choose Timezone as the company to work on.

Thursday Field Trip

On Thursday, both our lecturers couldn't make it to class and hence they cancelled and scheduled a makeup lesson on 21st November. With this open time, we decided to head to Timezone Orchad to do some field research. These are some of the photos of the place

Overall we found the experience quite insightful and eye-opening for our project. We came to better understand what games were popular in time zone and how they were segmented, along with what was so unique about the place been the variety of other games outside arcade game. We did try to interview the staff but unfortunately they couldn't't divulge any information due to company policy. So we will likely try to email the company.

Research into Brand

We were tasked by the lecturer to research more into the brand identity and background. We needed to do a deep dive into TImezone business, its evolution, current market standing, business model canvas and compeititors. We also had to do a SWOT analysis of the company as well. Additionally, we also had to do research on what are the future trends that will happen that are related to TImezone. We decided to split up the task to be more efficient in our time. I was tasked with searching up the current and future trends related to TImezone. This is my research on it.

Future Trends

Some main key points would be about VR impact, E-sport and entertainment places evolution.

Individual Field Trips

We also decided to research the Timezone nearest to our area. For me, there are 2 location that are close by Jurong Point and West Gate. Both of these outlets are 2 of the newer location. So I decided to go down there to do some observation. I also decide to look at the compeititors in Jurong Point as well.