Studio Update Week 13

Final Preparation for Presentation

In preparation for this week's presentation, we met on Monday at school to finalise our solution and slides. These are the things we did that day.

Creating Target User

The first thing we did was to relook at our target audience. Initially, I thought of creating a few personas to represent our different users better, but we felt that our target audience was too broad to make one, so we didn't do it. We just made a general target user to define their needs. As we defined their needs, We wanted to draw out why they would want to feel a sense of community, drawing upon Masclow's hierarchy of needs, specifically the Love and belonging sector. These are our target audience:

Discussing Solution

After that we discuss the solutions we wished to implement for our service design. We decided to look at our solution from 3 key points: Personalisation, Connection and Community. For now the aim was to justify our ideas using the research that we had found. We knew with the time we had that we couldn't go to the exact details of some of our solution first but what this solution purpose were to solving the gap we saw in Timezone, which was the replayability. This are the list of our solution:

Reformating of Slides

With all this thing settled, we moved on to reformating our slides according to the feedback and the insights we have found. In terms of arrangement of who presented, For the most part it reamain the same as last time with the target audience being presented by celine together with the culture, and the solution being divided among Celine, Adeline and Zoyee to share about. On my end I was still talking about the gap and also shifted the future trends as ways to back up the solution with me introducing the key idea of out solution. At night, we wrote our script and reherse together.

Tuesday Feedback

We were the second group to present and overall I believe the presentation went quite smoothly. What group 1 lecturers wanted us to be aware of was to align the proposal with the company and being aware that they don't own the games. What their asset is is the location thay have. In order to do personalization, they may need to collaborate with their partner which is out of their control. So is there a way to make it be under the company's control? A thought to that would be to do localisation instead and categorize the outlets and fulfil the diversity of their location.

The second suggestion was to look at the peak and non-peak hours of Timezone and see if there was a way to utilise the space during the off peak hours. It is how to maximise on that one-time effect and ensure that Timezone can have guest in their non-peak hour. Another consideration would be the perception of games held by parents that may be prevalent still and how users can use the space differently.

Further discussion on Feedback and Solution

After the presentation on Tuesday, we decided to meet on Friday to discuss the feedback and the next step to take. In regards to the feedback, with the localisationa and using of the different location, the location of Timezone are not as diverse since they are mostly in really popular malls. Currently there has already been some diversification with the addition of more unique attractions from bowling to bumper cars. So we weren't to keen on the idea of localisation as our solution. Zoyee did throw out the idea of maybe having a space in the venue allow for interactibility. But Celine as a architechture student felt that it might not be such a viable solution due to the space limitation and differences in the venue sizes and space. And the space itself may not guarentee interactibility with the customers especially given Singaporeans mentality and Timezone already have spaces of interactibility. So we decided to focus more on the app as a solution. As for the other feedback, the concern with marketting it at a non-peak hour would encourage trauncy and gambelling as our target audience being more teenagers. If we focus on a different target group we run in the problem on who and having to change up our current ideas and gap found which was the replayability.

We decided to better visualise how our solution will change the current Timezone, I thought that doing a journey map would be a better visauliser of how our solution will change things. This is the journey map we made:

From our journey map, we saw that the gap we were trying to solve was the rentetion rate of our customer.